Design and advertising play a vital role in the society and designers have always been a driving force. They create visual images that impact the way we live. From the typeface on the bus stop panel to the TV ads. From the handle on your kitchen wall to the chest of drawers in your bedroom. How designers create these? How long is the path from the idea to the final product? What does it cost? What are the consequences? How the society responds to all these creative decisions? In this article, you will see some great movies dedicated to creativity, design thinking, advertising and what are the implications?
Massimo Vignelli: “You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.”
Helvetica is a documentary about typography, graphic design and global visual culture, that looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives.
Art & Copy
Hal Riney: “The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re going to come from tomorrow. “
Dan Wieden: ” I think most of the creative people are so damn insecure that they want to think they know everything, but they know deep in their hearts they’re just in deep trouble from the minute they get up in the morning. So if you can tell them “that’s what you’re supposed to be”, that’s kind of liberating.”
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Design & Thinking
Design & Thinking is a documentary exploring the idea of “design thinking”!
How do we fully engage organizations to think about the changing landscape of business, culture and society? Inspired by design thinking, this documentary grabs businessman, designers, social change-makers and individuals to portrait what they have in common when facing this ambiguous 21st century. What is design thinking? How is it applied in business models? How are people changing the world with their own creative minds? It is a call to the conventional minds to change and collaborate.
Who is allowed to shape our cities, and how do they do it? Unlike many other fields of design, cities aren’t created by any one specialist or expert. There are many contributors to urban change, including ordinary citizens who can have a great impact improving the cities in which they live. By exploring a diverse range of urban design projects around the world, Urbanized frames a global discussion on the future of cities.
This Space Available
“Number of advertisements an average urban dweller sees in a lifetime: 143,080,000”
“If something’s not profitable, it’s not valuable”
This Space Available challenges audiences to recognize that aesthetics and beauty go hand in hand with responsibility. The film-maker asks “Why do brands continue to be allies with an industry that cuts down trees, hogs energy, and spends its profits in courts and statehouse lobbies, especially while younger consumers push for improved corporate citizenship?” And is everyone equally to blame for enabling the spread of visual pollution? And how can we support the humble individuals that have the courage to show that “it is” possible to reverse it?
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.
Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
- George Lois Gets CLIO Lifetime Achievement Award (adweek.com)
- Another Look at Helvetica (aapatawaran.com)
- The New King of Super Bowl Ads (adweek.com)