Creating a logo can be very challenging. Probably, the main task for a designer is to incorporate the nature of the business into a visual appealing and eye-catchy image. A logo has to convey a clear, expressive and symbolic image. Most of the times logos are done with colours,usually with ones which are already widely popular and acknowledged in the business sectors (see this article for the usage of colours in branding). A black and white logo design can effectively pass the message to the public about the company purpose. No matter what background you put it on, it will be clear and catchy. Furthermore, using the monotone colours, designers can imply hidden meanings in their logos as well using the notion of the “negative space”. Here is a selection of most prominent and clever ones.
A black and white logo can be very noticeable and memorable even without using the “negative space”. Here is a selection of beautiful black and white logos:
Lions and Lambs logo
Lions & Lambs Media Group LLC
Tasmanian Wine logo
See Saw logo
Imaginary Friend Pictures
New business selling fresh, delicious croissants in Cape Town.
Owner bakes in the midnight hours, hence the name.
Jam Session logo
Logo for recording studio Maryland.
Lunch with me logo
Restaurant with a stage.
While you are eating, on stage dancing the tango professional dancers.
Belief Pictures logo
Logo for Belief Pictures – a Christian Film Company. Icon subtle creates the Trinity.
San Francisco logo
True Story logo
Wedding photographers. Logo is featured in a few books on logo design.
Difference Design logo
Stranger Software logo
Think pen logo
Logo designed for striking ad caption writer.
Logo created for a piano service shop.
- Super Minimalist Logo Designs (queness.com)