Every Drop Counts with Adidas

I do not know whether Adidas are following Levi’s example of waterless production but according to Design Taxi Adidas intoduced waterless T-shirts.

The technology is called “DryDye” and the use of chemicals and energy is cut with 50% and there is no water used to dye the clothes. The secret is in the new technique of dyeing the shirts with a pressurized form of carbon dioxide.

It takes a whole Mediterranean Sea every two years to dye the clothes we wear — that’s 25 liters of water for a single t-shirt. adidas DryDye shirts with fabrics from the Yeh Group are dyed using ZERO water.

Thanks to Martin Parker @The Gatehouse in RGU for sending this link.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s