The technology is called “DryDye” and the use of chemicals and energy is cut with 50% and there is no water used to dye the clothes. The secret is in the new technique of dyeing the shirts with a pressurized form of carbon dioxide.
It takes a whole Mediterranean Sea every two years to dye the clothes we wear — that’s 25 liters of water for a single t-shirt. adidas DryDye shirts with fabrics from the Yeh Group are dyed using ZERO water.
Thanks to Martin Parker @The Gatehouse in RGU for sending this link.