Creating a new brand identity is a difficult task. The process is usually connected with a lot of research and designers have to look at a great amount of visual data to help them start creating. Some designers start with researching the most successful brands, how they change their brand image during the years. Two great brands are vivid examples of the change of the logo image through the years but keeping their original colours. Pepsi and Coca Cola have changed the way their logos and keep changing it.Nevertheless, Coca Cola’s logo is still very close to their initial design, contrary to Pepsi which logo have changed immensely. Have a look the infographic below and you will see a timeline of these two brands main image evolution.
Pepsi completely have changed their typeface and have little in common with their initial logo, although they kept the visual image of the bottle cap from 1950’s up to now. On the other hand, Coca Cola’s brand image now in 2013 is still very close to their initial look.
Pierre Bonnard once said “Color does not add a pleasant quality to design – it reinforces it.”. This notion can easily applied to branding and logo creation. One of the most successful brands rely on colours to reinforce the image of their brands. The following infographic shows how some well-known brands use colours to reinforce their visual identity.
- Weekly Logo Design Inspiration #22 (downgraf.com)
- The meaning of colour in marketing: which colours drive certain emotions? (storyism.net)
- Super Minimalist Logo Designs (queness.com)
- The psychology of colour in branding: which ones make you mad, bad, and dangerous to know? (storyism.net)
- Logos and the Psychology of Colour (servantofchaos.com)
- 20 Beautiful & Great Logo Examples (creativeproject.wordpress.com)